Private beta now open

Coaching software that adapts to your philosophy

Pivot gives you a customizable AI assistant coach, flexible check-in forms, and clean data workflows – so you can spend more time coaching and less time cobbling tools together.

No spam – just launch updates and an invitation when it is your turn.

Train like Alex

AI assistant voice tuned to your brand

Check-in · Form Builder

AI Suggestions

  • Propose a simpler lunch rotation to reduce decision fatigue
  • Auto-adjust next week’s sets based on RIR notes

Insights

Check-in rate
92%
Protein avg
115 g
Step avg
8.1k
Adherence
87%

Built for real coaches

Strength Lab
Everyday Athletes
Prime Nutrition
Lift & Learn
Habit House
Form First

Stop stitching together five apps

Pivot replaces scattered forms, spreadsheets, and DMs with one simple workflow – check-ins, AI feedback, and client data under one roof.

  • Flexible form builder with logic and reusable templates
  • Customizable AI assistant that speaks in your voice and philosophy
  • Clean analytics for trends that actually drive coaching decisions
  • Automations – route forms, nudge check-ins, and trigger follow-ups

Assistant tuning

Upload guidelines, set boundaries, define your coaching voice.

Drop your playbooks here (PDF, MD, DOCX) – Pivot distills and applies them in feedback.

Everything you need – nothing you don’t

Purpose-built for fitness and nutrition coaching. Opinionated where it helps, flexible where it matters.

AI Assistant – in your voice

Train the assistant with your principles, tone, and boundaries. It drafts feedback, answers questions, and nudges clients between check-ins.

  • Voice & style training
  • Coach-approved suggestions
  • Safety rails & guardrails

Form Builder – fast, flexible

Build once, reuse forever. Conditional logic, scales, file uploads, and templates for weekly, monthly, and onboarding flows.

  • Conditional logic
  • Reusable blocks
  • Client-friendly UX

Data you can coach from

Pull trends without spreadsheets. See adherence, protein, steps, training volume, and habit streaks at a glance.

  • Auto-aggregated metrics
  • Coach & client dashboards
  • Export to CSV

Automations & Integrations

Trigger emails, reminders, and program changes from form responses. Connect your stack (Everfit, Flodesk, Zapier).

  • Event-based triggers
  • Role-based notifications
  • Zapier-ready

From zero to coaching in an afternoon

Join the beta

Get early access and migration support for your current forms.

Tune your assistant

Upload notes, set rules, and test responses until it feels like you.

Build your flows

Assemble onboarding, weekly, and monthly check-ins with reusable blocks.

Coach with clarity

Get AI-drafted feedback and insight dashboards – you approve and send.

A glimpse of the app

Swap these placeholders with real screenshots – assistant tuning, form builder, and client dashboard.

Assistant tuning - screenshot placeholder
Form builder - screenshot placeholder
Client dashboard - screenshot placeholder

Simple pricing that scales with your roster

Start small – grow without penalty. Coach-friendly tiers with unlimited forms and assistant messages.

  • Tiered by active clients – predictable monthly cost
  • Unlimited forms, templates, and automations
  • Fair-usage AI included (additional usage available)
  • Founding coach discount during beta

Up to 25 clients

Starter

$—
  • Unlimited forms
  • Assistant included
  • All dashboards

Up to 75 clients

Pro

$—
  • Unlimited forms
  • Assistant included
  • All dashboards

Up to 200 clients

Studio

$—
  • Unlimited forms
  • Assistant included
  • All dashboards

600+ clients

Agency

Custom
  • Unlimited forms
  • Assistant included
  • All dashboards

Join the list to get full pricing before public launch.

Questions coaches ask

How customizable is the AI assistant?

Very – upload docs, set voice guidelines, and define what it should or should not say. You approve messages before sending if you choose.

Can I migrate my existing forms?

Yes – rebuild quickly with reusable blocks and logic. CSV import is planned for historical data.

Does Pivot replace my training app?

Pivot focuses on communication, check-ins, and insights. It integrates with your training platform rather than replacing it.

What about data privacy?

Coach and client data is encrypted at rest and in transit. You retain ownership of your content. See our full policy at launch.

Be a founding coach

Get early access, help shape the roadmap, and lock in a discount for life.

By joining, you agree to receive product updates and beta opportunities.

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